Marketing can be the difference between an average salon business and a successful one. The principals of marketing are simple but are often misunderstood by business owners. This course explains how an understanding the four “P’s” of marketing – Price, Product, Position and Promotion can allow you to get the most from your business. It has been written for beauty, hair, nail and holistic professionals who already have their own business and are looking for effective ways to promote it. The course is suitable for any beauty business owner, whether at home, mobile or in a salon